Warren Hill
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1) Keyword research
To begin researching guest post opportunities we first need to develop an overall keyword list which will be a range of search terms relevant to the company we are looking to build links for. Once we have these we can move onto the overall research and collection of opportunities.
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2) Finding Guest Post Topics
To begin with we need to find relevant topics and keywords which we can write about and find relevant sites to get a link from the below outlines this process and how you should conduct the overall research.
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3) Reviewing Domain Rating
Once you have a full list of domains which could be potential outreach targets we need to ensure we these are of a high quality and likely to drive the relevant authority needed to improve our organic positioning this stage means we need to check the overall “Domain Authority”.
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4) Manually Checking Websites
To ensure we not only verify each site from an authority perspective we want to make sure the overall content and feel of this site is one we would have associated with client’s brands. To do this there will need to be a process of manually checking sites to ensure they have the right type of content and are not littered with ads which might reduce the impact for our link building efforts.
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Checking Relevancy
To ensure we have sites we can actually outreach to you’ll need to manually check the quality and types of domains to ensure we only have relevant contact or “Write for us” pages and not generic article pages which are not going to be relevant to our campaign.
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5) Email Research
Now we have a fully refined list of prospects we need to begin finding contact information for these contacts which can again be added to our spreadsheet, we’re looking for either an email address or contact form which will us to pitch new content ideas to.
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Ahrefs Research Overview
To first begin the process of finding a range of outreach contacts we need to gather websites which are relevant to the audience and industry we are looking to build links into.
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Ahrefs Broken Link Building
Introduction The following outlines how we’d like to approach broken link development for our clients using Ahrefs which is a backlink and link development research tool. The process of this guide involves finding links on high-quality sites that have links broken that we can either simply reclaim or we can develop the tool or content needed to then allow us to outreach for that link. In this guide, we’ll walk through how to exactly scale and research broken link building. There is also a video already created which can be followed if this is easier. Ahrefs Broken Link Building Video
